Case study · Wardrobe doors, online store · South East Queensland
Weekly sales doubled, measured against real paid orders
SEQ Wardrobes sells wardrobe doors online across South East Queensland. Their Google Ads were running, but nobody could say what they really brought in. The platform’s own numbers didn’t match the store.
With Apollo sinceJuly 2026ChannelsGoogle Ads
SEQ Wardrobes
The results
$4,795 → $9,779average sales a week8 weeks before Apollo against the last 2 weeks
$12,523best week so far28 Sep to 4 Oct 2026
+61%monthly sales$35,062 in September against $21,812 in June
4.65xreturn on Google Ads spendWeek of 5 to 11 Oct, measured against paid orders
All sales figures are paid orders pulled from the store (WooCommerce), excluding unpaid bank transfers. Return on ad spend is store revenue from Google divided by Google spend.
What we did
All under one strategy
Every piece below came from the same plan, checked every day and approved by our team before it went live.
Rebuilt the Performance Max campaign with proper search themes and audience signals
Built and launched a new Search campaign around the products people actually search for
Connected the store directly, so every result is measured against real paid orders, not the ad platform’s claims
Check every campaign every two days and cut wasted spend, including 16 negative keywords that stopped money going on searches that never bought
Want results like SEQ’s?
Start with a free Visibility Report. We’ll show you where you stand and what we’d do first.
apollo
Case study · Wardrobe doors, online store · South East Queensland
