74 enquiries from Facebook and Instagram in the first month
Jack Of All Trowels does pools, patios, driveways and commercial concreting across the Sunshine Coast. Two of their biggest money services had no page at all and the site gave Google and AI almost nothing to work with.
With Apollo sinceAugust 2026ChannelsFacebook ads + SEO
Jack Of All Trowels Concreting
The results
74enquiries in the first month of ads26 Aug to 20 Sep 2026
$9.91per enquiryFacebook and Instagram messages
21 → 76clicks from Google a month28 days to 19 Sep against the 28 before
42 → 90searches on page one of GoogleSame period
Enquiries are Facebook and Instagram message conversations started from the ads, read in Meta Ads Manager. Search figures from Google Search Console.
What we did
All under one strategy
Every piece below came from the same plan, checked every day and approved by our team before it went live.
Built 20 pages for their services and suburbs, with real job photos and FAQs
Added the business and service details AI and Google read, which the site had none of
Rebuilt the Google Business Profile with a 20-suburb service area and answered every review
Audited 23 directories and built the submission pack
Ran Facebook and Instagram ads that open a message straight to Jack, for pools, patios and driveways
Swapped in real reels from their own jobs when the first creative tired
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apollo
Case study · Concreting · Sunshine Coast
